Define the award structure
Create categories that match the program and place nominees in the correct category. Review names, images and descriptions before supporters begin sharing their pages.
Make the rules visible
Explain the voting period, price where applicable and how public voting contributes to the award. If judging is also involved, describe that process rather than implying that public vote totals alone determine the outcome.
Prepare for the close
Confirm end dates, reporting responsibilities and the process for announcing results. Use the recorded campaign data when reconciling participation after voting ends.