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Understand participation without mixing the measures

Review votes, transactions and revenue as distinct campaign records.

01

Read vote totals correctly

Vote quantities describe participation credited to nominees. They are not the same as unique people or payment transactions, especially when a transaction purchases multiple votes.

02

Compare campaign and nominee activity

Use the existing campaign and nominee reporting to review the program. Preserve the campaign’s visibility rules when deciding what information to publish.

03

Reconcile before announcing results

Review confirmed transactions and credited votes, investigate exceptions and document the organizer’s result process. Public voting data should be interpreted according to the published award rules.